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Scholarly (Journals) |
Trade |
Popular (Magazines) |
Audience |
Academics and professionals |
Members of a particular industry or organization |
General public |
Author |
Experts, professors. Usually unpaid. |
Professionals or experts in the field |
Journalists, staff writers. Usually paid. |
Purpose |
To share research with others in the academic world |
To report on industry trends; to provide practical advice |
To inform or to entertain |
Appearance |
Plain and serious |
Often glossy, with pictures. Articles contain graphs and charts. |
Colorful, glossy pages, lots of pictures |
References/Works Cited |
Yes (Footnotes and/or bibliographies) |
Sometimes |
No |
Advertising |
Very few ads; mostly for other scholarly items |
Medium amount, mostly trade-related |
Lots of ads |
Review policy (Who decides which articles get published?) |
Peer-reviewed (Other professors or scholars read the article and decide if it is accurate and if it makes valid points.) |
Reviewed by the publication’s editorial staff. Sometimes peer-reviewed |
Articles are reviewed by the magazine’s editorial staff. |
Example Title |
Journal of Gender Studies, Developmental Psychology |
Advertising Age, Toy World Magazine, Global Toy News |
Time, People, Sports Illustrated |
Example Article Title |
“Football Pitches and Barbie Dolls: Young Children’s Perceptions of Their School Playground” |
“To Mattel, Barbie Represents Girl Power--Unapologetically” |
“Happy Birthday, Barbie” |
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