Welcome to the guide for marketing!
There are a number of tabs at the top of the page that will help you with your research.
A good way to begin is by searching the library catalog for books, CDs, DVDs and more. You can even search for journal articles all at once.
If you just want articles, or fewer results, you can search a database.
When searching for the title, particularly of a journal article, it is probably best to go straight to Advanced Search in the catalog and type or paste the title into the TITLE box, or use ti:
EXAMPLE: ti:Conceptualizing, measuring, and managing customer-based brand equity
If you need help getting started or can't find what you need, contact me at my email below or ask any of the other librarians.
North American Industry Classification System Codes are available at the U.S. Census Department Site: https://www.census.gov/eos/www/naics/