Marketing: Home
Where to Begin
Welcome to the guide for marketing!
There are a number of tabs at the top of the page that will help you with your research.
A good way to begin is by searching the library catalog for books, CDs, DVDs and more. You can even search for journal articles all at once.
If you just want articles, or fewer results, you can search a database.
When searching for the title, particularly of a journal article, it is probably best to go straight to Advanced Search in the catalog and type or paste the title into the TITLE box, or use ti:
EXAMPLE: ti:Conceptualizing, measuring, and managing customer-based brand equity
NAIC Codes
North American Industry Classification System Codes are available at the U. S. Census Department site:
https://www.census.gov/eos/www/naics/
Credo Reference Database
- Credo Reference This link opens in a new window
- Credo Reference Marketing LinkAccess a variety of marketing related reference materials using Credo Reference
Business -- Reference Titles
Blackwell Encyclopedia of Management by
One strand running through all the volumes of the Blackwell Encyclopedia is that, while the entries may develop and explain the theoretical concepts of the field, there is also an emphasis on their practical application. This makes this set a good place to start for an overview and quick understanding of a topic - not just for students and researchers but also for practitioners." - Reference Reviews "Blackwell's second edition of this work is every bit as impressive as the first. Bottom Line: Extensively revised, with 30 percent new material throughout, this comprehensive resource remains one of the most authoritative general business encyclopedias available. Highly recommended for academic and special library business collections." -Library Journal "This is a critical resource for anyone who wants to explore on topics such as knowledge management, globalization, change management, business ethical issues, total quality management, or benchmarking and management strategies. Summing up: Highly recommended. Academic libraries supporting business/management programs at all academic levels and libraries building a business collection." - Choice
Call Number: Reference HD30.15 .B455 2005ISBN: 0631233172Publication Date: 2005
Encyclopedia of Major Marketing Campaigns by Call Number: HF5837 .E53 2000ISBN: 078763042XPublication Date: 2000-01-01
Finding Books, DVDs, etc.
- Catawba's Library CatalogSearch our library holdings for books and more. In a hurry? You can search for articles here, too.
North American Industry Classification System Codes are available at the U.S. Census Department Site: https://www.census.gov/eos/www/naics/
Having trouble?
If you need help getting started or can't find what you need, contact me at my email below or ask any of the other librarians.
Head of Access Services and Institutional Memory
